William Hans

professional documents and tools for

Branding

Logos

Three marks, PNG with a transparent background. Place on white. Never recolor.

Stacked 1720 x 644 px. Title blocks, documents, print. Download PNG

Building 512 x 96 px. Signage, headers, footers. Download PNG

Fence 512 x 192 px. Fence screens and banners. Download PNG

Color palette

Five brand colors with Pantone equivalents, and a five-step neutral palette.

Primary palette

Navy Blue

HEX 012B4E
PMS 648 C

Deep Sea Blue

HEX 1C445B
PMS 534 C

Denim Blue

HEX 3E6883
PMS 5405 C

Sky Blue

HEX 5D8FAF
PMS 5425 C

Bright Red

HEX B72319
PMS 1805 C

Neutral palette

Pure Black

HEX 000000

Dark Gray

HEX 333333

Medium Gray

HEX 666666

Light Gray

HEX 999999

Pale Gray

HEX CCCCCC

Ameri-Cans uses an all-American color palette of red, white, and blue. The logo, graphics, and headlines should all take advantage of this primary palette.

Any of the blues can be used for headlines, but navy or deep sea blue will be a safe bet in any situation. All blues at a 10-20% opacity will create color blocks that text can run over. Use red sparingly, and only when needing extra emphasis.

Body copy should generally use black and/or other darker shades from the neutral palette. Too much color can look childish. Pure black and Dark Gray will be best for digital body copy.

Download the color palette (PDF)

Product pages, cut sheets, forms, and tools for AMERI-CANS staff. Tools autosave on the device, move between devices as a .json file, and print as controlled forms.